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Privacy Policy



This Privacy Policy describes how ferda.it collects, uses and discloses your personal information when you visit or make a purchase from the Site.

Collection of personal information
When you visit the Site, we collect certain information about your device, your interaction with the Site and the information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as "Personal Information". Please see the list below for more information on what Personal Data we collect and why.

Device information
Examples of personal information collected: web browser version, IP address, time zone, cookie information, which sites or products you view, search terms and how you interact with the site.
Purpose of the collection: to load the site accurately for you and perform analysis on the use of the site to optimize our site.
Source of collection: Automatically collected when you access our site using cookies, log files, web beacons, tags or pixels
Commercial Disclosure: Shared with our Shopify processor

Order Information
Examples of personal information collected: name, billing address, shipping address, payment information (including credit card numbers, email address and telephone number.

Purpose of Withdrawal: To provide you with products or services to fulfill our contract, process your payment information, arrange shipping and provide you with invoices and / or order confirmations, communicate with you, review our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Source of collection: collected by you.
Commercial Disclosure: Shared with our Shopify processor

Customer support information
Examples of personal information collected: name, surname, email.
Purpose of collection: to provide customer support.
Source of collection: collected by you.

Sharing of personal information
We share your personal information with service providers to help us provide our services and fulfill our contracts with you, as described above. For instance:
We use Shopify to power our online store. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.
We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other legal request for information we receive, or to otherwise protect our rights.

Behavioral advertising
As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For instance:

We use Google Analytics to help us understand how our customers use the site. You can read more about how Google uses your personal information here: https://policies.google.com/privacy?hl=it. You can also opt out of Google Analytics here: https://tools.google.com/ dlpage / gaoptout.
We share information about your use of the Site, your purchases and your interaction with our ads on other websites with our advertising partners. The same actions are detected and analyzed through the Facebook Pixel. We collect and share some of this information directly with our advertising partners and in some cases through the use of cookies or other similar technologies (which you may agree to, depending on your location).

For more information on how targeted advertising works, you can visit the educational page of the Network Advertising Initiative ("NAI") at http://www.networkadvertising.org/understanding-online-advertising/how-does-it- work.

You can opt out of targeted advertising:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info/.

Use of personal information
We use your personal information to provide you with our services, which include: offering products for sale, processing payments, shipping and fulfilling your order, and keeping you updated on new products, services and offers.

Legal basis
Under the General Protection Regulation of data ("GDPR"), if you reside in the European Economic Area ("EEA"), we process your personal information according to the following legal bases:

Your consent;
The execution of the contract between you and the Site;
Compliance with our legal obligations;
To protect your vital interests;
To perform a task performed in the public interest;
For our legitimate interests, which do not override your fundamental rights and freedoms.

When you place an order through the Site, we will retain your personal information for our records unless and until you ask us to delete this information. For more information on your right to erasure, please see the "Your Rights" section below.

Automatic decision making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when such decision-making has a legal effect on you or otherwise significantly affects you.

We engage in fully automated decision-making processes that have a legal or otherwise significant effect using customer data.

Our Shopify processor uses limited automated decision making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision making include:

Temporary denial of the list of IP addresses associated with repeated failed transactions. This denylist persists for a limited number of hours.
Temporary denylist of credit cards associated with denylist IP addresses. This denylist persists for a limited number of days.

Your rights

If you are a resident of the EEA, you have the right to access the personal information we hold about you, to transfer it to a new service and to request that your personal information be corrected, updated or deleted. If you wish to exercise these rights, please contact us via the contact information below: info@ferda.it
Your personal information will initially be processed in Ireland and then transferred outside of Europe for storage and further processing, including Canada and the United States. For more information on how data transfers are GDPR compliant, see Shopify's GDPR white paper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

If you reside in California, you have the right to access the Personal Information we hold about you (also known as the "Right to Know"), to transfer it to a new service and to request that your Personal Information be corrected, updated or deleted. If you wish to exercise these rights, please contact us via the contact information below: info@ferda.it

If you wish to designate an authorized agent to send these requests on your behalf, please contact us at the address below: info@ferda.it

A cookie is a small amount of information that is downloaded to your computer or device when you visit our site. We use a variety of different cookies, including functional, performance, advertising and social media or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). This means that you don't need to re-enter this information every time you return to the site or navigate from page to page. Cookies also provide information on how people use the website, for example if it is their first time visiting or if they are a frequent visitor.

The length of time a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please note that removing or blocking cookies can adversely affect your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through the browser controls, often found in the browser's "Tools" or "Preferences" menus. For more information on how to change your browser settings or how to block, manage or filter cookies, you can find your browser help file or through sites such as www.allaboutcookies.org.

Also, keep in mind that blocking cookies may do not completely prevent the way we share information with third parties such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the "Behavioral Advertising" section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not change our data collection and usage practices when we detect such a signal from your browser.

We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

For more information on our privacy practices, if you have any questions or would like to file a complaint, please contact us by email at info@ferda.it

If you are not satisfied with our response to your complaint, you have the right to submit your complaint to the competent data protection authority. You can contact your local data protection authority.